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What is an investor pitch deck?

You’ve got a great idea for a business, and you’re ready to make it happen. You need to attract investments, and the best way to do that is by pitching your idea. So let's look at a pitch deck what is, how to make a pitch deck, and what they include in more detail.

What is a pitch deck?

Pitch deck definition.

A pitch deck for investors is a presentation used by entrepreneurs to provide an overview of their business for potential investors. The deck typically covers topics like goals, market opportunity, products or services, competitive landscape, and the team behind the venture. It also often contains financial projections and proof points to back up the reasons why the startup is worth investing in.

What is the purpose of a pitch deck?

A pitch deck is needed when presenting your idea or business to potential investors, partners, or customers. It provides a brief overview of the company, its objectives, challenges, products and services, and strategies for long-term success. The goal of a pitch deck is to secure funding and/or partnerships to launch the idea or business. A well-crafted pitch deck can be an extremely effective tool in helping entrepreneurs stand out from their competition and propel their idea to the next level.

Types of investors and funds the pitch deck is being prepared for.

The type of investors and funds who might be interested in the pitch deck will depend on the company, business plan, and product or service being pitched.

There are several types of pitches depending on the type of investor: venture capital firms deck (VC pitch deck), angel investors, private equity investors, corporate financiers, investment bankers, hedge fund pitch deck, and crowdfunding platforms.

The VC and angel pitch decks may contain some same information, but there are numerous important distinctions between the two. First, venture capitalists typically put money into companies that have already validated their product or service, while angel investors may contribute to concept-oriented firms. Secondly, the size of funds is usually bigger for venture capital compared to angel investment, which reflects in larger requirements of capital and financial projections contained in the VC presentation. Additionally, venture capitalists tend to target a specific market segment or industry when investing, so one has to stress how the business or opportunity is timely for this purpose; angels typically accept a broader range of investments. Thus, making your pitch deck attractive requires customizing it for its audience – be it an individual investor or a venture firm - and stressing how your business meets its specific needs and objectives.

Finally, many companies simply do not have the underlying data needed in a robust presentation when approaching venture funding opportunities: things like analytics, sales channels, and historical financial data may be missing at an early stage of development. In other words, companies must make sure they are up to standards before pitching to VCs if they want to land an investment.

The key points of the pitch deck for hedge fund investors will be describing a clear strategy, demonstrating historical returns, and details regarding investment strategy implementation, highlighting underlying fees and costs incurred across platform operations and transactions, and showcasing robust risk management standards.

Investment bankers will want to know: the background and credentials of senior executives responsible for executing deals plus outline remuneration structures incentivizing performance targets, a clear understanding of security issue types operated within capital markets groups like IPOs and subsequent offerings usually linked with follow-on activities, demonstrate extensive corporate finance knowledge base necessitated w advising clients covering debt refinancings, redemptions, etc transactional types requiring expertise.

Private Equity firms aim to maximize long-term returns while minimizing risk through active ownership. This is done via a substantially shorter investment holding period compared to venture capital investments. Strategies employed include assessing equity value characteristics and securing organic growth, media savvy marketing, and acquisition strategies that enable geographic expansion of the footprint post-join forces with integrated operations being in harmony. Detailed financial projections are then studied, incorporating marginal IRR scenarios, and budgets for critical expenditures; leveraging ideas for a convincing argument for buyers, and providing a stratified index against preset goals for the model's success. Record accomplishments of members hold significance when evaluating current performance and bring a sense of confidence to those investing in the portfolio that dividends will be consistent. Lastly, benchmarking against competitive advantages ensures that they hit the ground running while trend-setting confidence steers decisions towards complete executive competence to ensure success measures attained surpass those of counterparts.

Crafting the perfect pitch deck for every stage of fundraising

Whether you’re a startup just getting off the ground or a well-established business looking to raise funds, understanding what goes into crafting the perfect pitch deck is essential. A good investor pitch deck should be tailored to the stage of fundraising your company is in, as each stage requires different elements. Let’s look at what goals you should consider setting for your pitch deck at different stages of fundraising.

Pre-seed pitch deck (early stage)

At this early stage, your goal is to create awareness about your company and its mission. You want to make sure investors understand why your product/service is unique and how it solves a problem that exists in the market. Your pre-seed pitch deck should introduce yourself and your team, explain the problem you are addressing, describe how your product/service will solve it, and provide an example of customer success stories if applicable. You also want to include key financial metrics such as revenue projections, cash flow forecasts, and cost estimates. Finally, you can include information on any competitive advantages or partnerships you may have secured that give you an edge over competitors.

Series A

By this stage of fundraising, investors already know who you are and what your company does. Your Series A pitch deck should focus on showing how much progress has been made since the last round of funding was received and highlighting any major accomplishments or milestones achieved since then. It's important to provide evidence that shows how well customers have responded to your product/service offering so far and where growth opportunities exist for future development. Include detailed financial statements such as balance sheets, income statements, cash flow statements, etc., that demonstrate how successful your company has been thus far from both a top-line revenue perspective as well a profitability standpoint. Demonstrate why now is the right time to invest in your business by illustrating the potential market size and showing where investments could take it in terms of scaling up operations or launching new products/services.

Growth Stage

Fundraise pitch deck for this stage should be all about showcasing traction - i.e., demonstrating that there is demand for what you offer while indicating potential scalability opportunities in other markets or regions around the globe. Discuss existing customer feedback (positive or negative) that may indicate a need for improvement in certain areas of operations or further development on existing products/services being offered by your company. Talk about how much money has already been raised through prior rounds of financing so investors understand their risk profile when investing additional capital into this growth-stage venture; this will also help them determine whether they believe their investment would be worthwhile given current trends in customer adoption rates and overall market conditions at present time. Additionally, show investors where their money will go - i.e., which specific projects/initiatives it will fund - so they can better gauge expected returns from their investment decision moving forward into future stages of development within the organization itself.

Understanding which goals to set for each stage of fundraising helps ensure that you’re able to craft a great pitch deck geared towards achieving those objectives when presenting it to potential investors interested in backing your business venture financially going forward down the line. Keep in mind that while some components remain consistent across all stages (such as introducing yourself & team members + providing financial data), other elements must be tailored specifically towards each round depending on where exactly it falls within the overall life cycle trajectory (i.e., seed vs series A vs growth).

Examples of the most popular pitch decks

If you’re a startup founder, you know that having the perfect pitch deck is essential for getting investment. A successful pitch must demonstrate why your product or service is unique and explain why investors should back it. To help, here are some of the most popular pitch deck examples from some of today’s most successful startups.

Airbnb's Successful Pitch Deck

Airbnb was founded in 2008 and has since become one of the most successful companies in the world. Their original pitch deck was simple yet powerful and provided potential investors with everything they needed to know about their business model and how it could be profitable. The deck focused on three specific points: their vision, market opportunity, and competitive landscape. It also included a few slides showing how their platform would work, along with videos showcasing customer testimonials. Finally, they showed off their impressive revenue numbers to prove that they were already profitable and had plenty of room to grow.

Airbnb Pitch Deck From 2008 from Ryan Gum

Dropbox’s Captivating Pitch Deck

Dropbox is another example of a company that crafted an effective pitch deck that helped them secure funding. Their deck laid out their unique value proposition—the ability to store files online—and showed off user growth statistics as well as screenshots from their product to illustrate what made them stand out from other competitors in the space. They also used visuals to highlight the benefits of using Dropbox over other storage options, like physical hard drives or CDs, which made it easier for investors to understand why people wanted to use Dropbox instead of other services. Lastly, they included a slide featuring quotes from satisfied customers to further emphasize why people should choose Dropbox over its competitors.

Slack's standout pitch deck

Slack is another tech giant whose pitch deck helped them secure investment. Their deck focused on explaining why Slack was different than other communication platforms currently on the market at the time (like email). They highlighted how Slack combines messaging, collaboration tools, and search into one product while making it easy for teams to stay connected regardless of location or device type. They also showcased user adoption statistics and highlighted customer case studies demonstrating real-world uses for Slack in various industries such as healthcare and finance. As with all great decks, this one ended with a call-to-action slide encouraging potential investors to get involved with the company's success story.

Crafting an effective pitch deck can mean the difference between securing investment or not when launching your startup or business venture so make sure you put in the time necessary to create an effective presentation that will wow potential investors.

How to create a pitch deck?

Pitching your business idea is a crucial part of launching any successful startup. A well-prepared startup pitch deck can be the difference between success and failure. It should be concise, compelling, and persuasive, presenting both the positive aspects of your venture as well as the potential risks and challenges.

The source:

The contents of your pitch deck will vary depending on what kind of business you are pitching, but generally speaking, there are certain elements of a pitch deck that should be included. The first thing to consider is what message you want to get across. This can include information about your company’s mission and vision, its unique selling points, and its competitive advantage over other similar businesses in the market. Additionally, it’s important to discuss any potential risks or challenges associated with launching your business, as well as any strategies you have for addressing these issues.

In addition to providing investors with an overview of your business plan, it’s also important to provide hard data that demonstrates why investing in your venture would be a wise decision. For example, if you’re pitching an online marketplace for pet owners, it could be helpful to include statistics about how big the pet industry is currently or projections about how much it could grow over the next few years. Similarly, if you’re pitching a consumer-facing mobile app, it might be useful to provide metrics about user engagement or customer retention rates from similar apps in the same space. Finally, make sure that all of this information is presented in an organized way so that investors can easily digest all of the key points of your pitch deck in one glance.

Company Overview

Your company overview should provide a concise description of what your business does and why it is uniquely positioned to succeed. Make sure you include key points such as management experience, the technology used, value proposition, and target market. Try to keep this part short and sweet; no more than three slides should suffice.

Market Opportunity & Competition Analysis

This section should provide information about the size and potential of the market you are targeting, how much potential customers are willing to spend on your product or service, and who exactly those potential customers are. It should also explain how your company stands out from its competitors (i.e., unique selling propositions). To make sure that investors understand why they should invest in your company, don't forget to include facts such as customer feedback surveys or industry reports that back up any claims being made.


Financials are an essential component of any pitch deck—this is where investors will get an idea of how much money you need for them to invest in your business. This section should include detailed information about how much capital the company needs and when it expects to achieve profitability. If possible, add financial projections for at least two years into the future so that investors can see where their money will go if they decide to invest in your venture.

The success of any pitch deck depends on the quality of the information included within it—the more comprehensive it is, the better chance you have of securing funding from potential investors. As mentioned earlier, make sure that all sections of the pitch deck contain accurate data backed up by surveys or industry reports wherever possible; this gives investors confidence that they are making a sound investment decision when they choose to put money into your venture. Furthermore, don’t forget to add financial projections so that investors can visualize where their money will go once invested.

What should be the pitch deck outline? When creating a pitch deck it is important to consider which slides you should include to make the most of your presentation. Of course, including slides that show the market opportunity, explain the product and its features, demonstrate why customers need it, discuss the business model, display financial projections, and highlight any partnerships are all essential elements. However, it is also important to leave some time for questions as well as to have a closing slide that reinforces the key messages you want stakeholders to remember. It may even be beneficial to include an icebreaker at the beginning of your presentation to connect with your audience on a more personal level.

What resources to use to create a pitch deck

Guy Kawasaki’s excellent videos are indeed a must-see for every entrepreneur looking to create a successful pitch.

Steve Barsh and his colleagues from “Dreamit Ventures” reveal the secret ingredients of killer pitch decks and the most important components of the pitch.

On the website, you can find the pitch decks of successful companies such as Facebook and Airbnb.

A platform where there is everything to create creative content. A great tool where you can find infographics and templates for creating a pitch.

A great tool to create your successful pitch deck.

Tips for preparing a pitch deck

The good news is that creating a winning pitch deck doesn’t have to be overwhelming or time-consuming. Here are some tips for preparing a pitch deck quickly and effectively.

Capture your audience’s attention with your opening slide

Your opening slide should explain what your company does in one concise sentence and why it will be successful. This slide should be eye-catching and creative, but also straightforward and clear. It should give investors an immediate understanding of your product or service without going into too much detail—that can come later on in the presentation.

Know your audience

It’s important to understand who your audience is before you create your pitch deck. Knowing who you’re presenting to will help you tailor the content of your presentation accordingly, ensuring that it resonates with them. Take some time to research potential investors so that you can craft a presentation that speaks directly to their interests and needs.

Explain your business model clearly

Your business model should be laid out clearly in your pitch deck so that investors know exactly how they will benefit from investing in your company. This section of the presentation should include information about how much money you need, what type of return investors can expect, when they can expect it, etc. Be sure to bring hard data into this section—numbers speak louder than words!

Showcase your team

Investors don't just invest in startups because of their concept or business model—they invest in people as well! Including a slide about your team's experience and qualifications shows potential investors that your team has what it takes to make this venture successful. After all, they want someone they trust at the helm!

How long should a pitch deck be

Your presentation should not be more than 19 slides and take more than 20 minutes (or 4 min reading). For example, Peter Theil, the co-founder of Paypal, investor, and legend from Silicon Valley created a pitch deck template in 2012 for entrepreneurs. This template was once very popular. Its mere 10 slides cover more than just the key points it goes in-depth into sales, the market, team, products, and other information on its few slides. While this was once effective, the 10 slides which are packed full of information are a lot to digest. Theil’s deck illustrated the industry’s 10/20/30 rule according to Guy Kawasaki's methodology. Simply put, a competitive pitch deck should include 10 slides, be no more than 20 minutes long, and should use a minimum point size of 30 for the font.

Email pitch deck & presentation

When creating an email pitch deck, make sure that you have included the maximum necessary information for the investor. An email pitch deck must be with a lot of text and information, and a presentation pitch deck with more visuals, that is used by you to present to investors in person. Less text and more visuals help you get more attention.

A pitch deck to stand out from others

For a pitch deck to stand out from others vying for investor attention, it needs to have something special - something that sets it apart from all the rest. One way to do this is to create visually appealing slides. The pitch deck design should be easily perceived, but at the same time clearly and concisely convey all the necessary information. Additionally, don’t forget that storytelling plays an important role when presenting a business plan; crafting stories around each slide that illustrate why investing in your venture makes sense from both an emotional and practical perspective can help increase investment appeal even further.

Overall, creating a winning pitch deck requires careful planning and thoughtfulness if you want it to stand out among other startups vying for investor attention. Make sure you include all essential information such as company objectives and data-driven evidence of potential growth opportunities while also utilizing storytelling techniques to bring each slide alive with emotion. With these tips in mind, you’ll be well on your way toward crafting a successful pitch deck for your startup.

By following these tips, you can create an effective pitch deck quickly and easily.


A pitch deck meaning for the company is difficult to overestimate. Here are the benefits that a well-executed pitch deck can bring: reinforcing company branding, creating awareness, helping to raise capital, generating interest, and sending a powerful message.

Investor pitch decks are essential documents for any startup looking to secure funding from potential investors. Crafting an effective investor pitch deck requires an understanding of what needs to be included as well as how best to present this information using visuals that will help make it easier for potential investors to understand and remember key points from the presentation. By taking these steps when creating your investor pitch deck, you will be well on your way toward gaining traction with potential investors and making your business idea a success!

We hope after reading our article you have no more questions about what is pitch deck and how it is prepared. If you have any questions, we will be happy to answer them or give you a consultation.

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Danil Kislinskiy
Danil Kislinskiy
11 feb 2023


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