China market, as a fast-constant growing market in gaming, has attracted more and more western companies to set up and expand their China reach.
With a contribution of $45.6 billion in revenues, China is by far the primary driver in Asia-Pacific regions which is the biggest region by game revenues, taking up around 26% of the Global Games Market in 2021. Owing to its massively mobile-first games, it was less impacted by COVID-19 in 2020 and indeed was a reverse growth upon that. There are more opportunities than challenges here though the Chinese government has lifted more strict rules in the market, which it becomes a major concern for most companies.
Upon the major impact of both Apple’s removal of IDFA policy and China’s strict policy in ISBN & Anti-addiction, Cherry Chen, Co-Founder of ESIGAME LIMITED, would love to share insights into how to enter China market by specifying its process, reasonable business terms, tips on finding the right partner.
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Gaming startups might have a lot of potential in China, if entered right.